Dubai Luxury Runway and Awards Consolidate into Single September 2026 Event
Two luxury and business events consolidate into one September 2026 evening in Dubai.
Dubai’s Le Méridien hotel will host two connected events on September 27, 2026, combining a luxury runway show with a business and real estate awards ceremony under a single evening’s program.
The dual-event platform, organized by Emirates Holding, Rose Merc Limited and Moda Orama Events Pvt Ltd (MOVe), brings together the Emirates Luxury Show called Eternal Runway and the Emirates Awards. The operational scope is considerable: 100 professional models, 15 international designers, 15 celebrity performers, 30 award recipients and 35 luxury and real estate exhibitor booths, all staged for an expected audience of 1,000 elite guests. Digital and media reach is projected to extend into the millions.
Directing the runway component is Shakir Shaikh, a show director who stages hundreds of productions annually. His international production team will manage lighting, visuals, sound, backstage logistics and choreography. Technical partners Pezon and JOJO OTT are powering the show’s infrastructure.
The Eternal Runway segment will feature designers including Archana Kochhar, Manali Jagtap, Moodaaz Fashion, Saif Imam, Neena Fashion, Sudha Acharya, Kanchan, Sukanova, Afroz, Ashwini and Namrata, alongside international talent from Russia, Europe, the UAE and other markets. Expected celebrity showstoppers include Arbaaz Khan, Krushna Abhishek, Celina Jaitly, Zareen Khan, Hussain Mansoori, Terence Lewis, Salman Yusuff Khan and Sadiq Ahmed.
Meanwhile, the Emirates Awards component will recognize individuals, entrepreneurs, companies and industry leaders for excellence, innovation, leadership and contributions to business and real estate. The framework covers both UAE-based and global market participants, with 30 awardees selected from across those sectors.
Organizers frame the platform as advancing Dubai Department of Economy and Tourism objectives by drawing international talent, investors, media and guests while showcasing the city’s hospitality and event infrastructure. The broader Emirates Luxury Hub concept, as described by organizers, centers on cultural exchange, inclusivity and women’s empowerment alongside business and trade growth, with a stated aim of establishing the UAE as a global leader across beauty, fashion, luxury, business and trade sectors.
Whether a single September evening can carry that ambition, and how the dual-format execution holds up in practice, will be the real test when the lights go up at Le Méridien.
Q&A
What is the consolidated event structure and when will it take place?
Two connected events, the Eternal Runway luxury show and the Emirates Awards, will be combined into a single evening program on September 27, 2026 at Le Méridien Dubai, organized by Emirates Holding, Rose Merc Limited and Moda Orama Events Pvt Ltd.
Who is responsible for managing the runway production and technical infrastructure?
Show director Shakir Shaikh directs the runway component with an international production team managing lighting, visuals, sound, backstage logistics and choreography. Technical partners Pezon and JOJO OTT power the show's infrastructure.
What is the operational scale of the September 2026 event?
The event will feature 100 professional models, 15 international designers, 15 celebrity performers, 30 award recipients and 35 luxury and real estate exhibitor booths, staged for an expected audience of 1,000 elite guests with digital and media reach projected into the millions.
What geographic scope does the Emirates Awards component cover?
The Emirates Awards framework recognizes individuals, entrepreneurs, companies and industry leaders from both UAE-based and global market participants, with 30 awardees selected from across those sectors for excellence, innovation, leadership and contributions to business and real estate.